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BBDO, Buenos Aires

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Pepsi H2O “Privileged” (01:35) #
This commercial for Pepsi H2Oh! features
a series of young people each of which is
proud of some little flaw they have. For
one woman, it is a nose that is just a little
too big, for a young man it is his teeth, or
the hint of a receding hairline. Yet all of
these “imperfect” individuals stand by
their flaws and are beautiful in their own
particular way. Accordingly, the slogan for
the new soft drink from Pepsi is: “For
everyone who is not privileged because
they are not beautiful, perfect, great or
famous. For the beautiful among us.
H2Oh! Citrus. The perfect lemon drink for
people who do not want to be perfect.
You have the choice/chance to feel good.”

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Pepsi H2O “Privileged” (01:35) # This commercial for Pepsi H2Oh! features a series of young people each of which is proud of some little flaw they have. For one woman, it is a nose that is just a little too big, for a young man it is his teeth, or the hint of a receding hairline. Yet all of these “imperfect” individuals stand by their flaws and are beautiful in their own particular way. Accordingly, the slogan for the new soft drink from Pepsi is: “For everyone who is not privileged because they are not beautiful, perfect, great or famous. For the beautiful among us. H2Oh! Citrus. The perfect lemon drink for people who do not want to be perfect. You have the choice/chance to feel good.”

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