Pepsi
BBDO, Buenos Aires
[6.07.015]
More Info
Pepsi H2O “Privileged” (01:35) #
This commercial for Pepsi H2Oh! features
a series of young people each of which is
proud of some little flaw they have. For
one woman, it is a nose that is just a little
too big, for a young man it is his teeth, or
the hint of a receding hairline. Yet all of
these “imperfect” individuals stand by
their flaws and are beautiful in their own
particular way. Accordingly, the slogan for
the new soft drink from Pepsi is: “For
everyone who is not privileged because
they are not beautiful, perfect, great or
famous. For the beautiful among us.
H2Oh! Citrus. The perfect lemon drink for
people who do not want to be perfect.
You have the choice/chance to feel good.”
- Client Pepsi
- Ad Agency BBDO, Buenos Aires
- Art Director Gustavo Chiocconi
- Copywriter Luciano Bellelli
- Production Company Argentinacine
- Director Daniel Rosenfeld