Pepsi: “Throwback Idents” [00:15]# Pepsi Throwback, available on the market for just a short time, is – true to its chosen name – being promoted in a retro 60s and 70s look. In the spots, a can of Pepsi Throwback on a fraying checked carpet is seen chatting to cult objects from this era: a pair of roller-skates, a mirror ball, a lava lamp, and others. Super: “Made with natural sugar. Limited time only.”