Perrier
Rosapark, Paris
[4.19.093]
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Perrier “Mona Lisa”#
With over 20,000 others wishing to do the same each day, going to see the Mona Lisa, aka La Gioconda, can be a disappointing experience – and not only for the visitors. Perrier decided that Mona Lisa – after 500 years since the death of her creator Leonardo da Vinci – is also tired of being trapped inside the frame. They therefore brought her to life, enabling her to finally escape and experience the pulsating world outside – in all its amazing diversity. Pay-off: Go for the extraordinaire.
- Client Perrier
- Ad Agency Rosapark, Paris
- Creative Director Gilles Fichteberg , Jean-Francois Sacco
- Art Director Frederic Leclerc , Sophian Bouadjera , Antoine Blondet
- Copywriter Pierre-Antoine Dupin , Julien Moulin
- Production Company Iconoclast Interactive
- Director Manu Cossu