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Persil
Bartle Bogle Hegarty (BBH), London
[5.08.026]
More Info
Persil: “Roboboy” [01:00]# A little robot is standing in a storeroom. When touched by the wet hairs of a dog, it awakes and dares to venture outside into the garden. As it gradually comes into contact with nature, it slowly mutates into a boy. The muddy puddle completes the transformation process. VO: “Every child has the right to get dirty. Every child has the right to be a child.” Pay-off: “Persil. Dirt is good.”
- Client Persil
- Ad Agency Bartle Bogle Hegarty (BBH), London
- Art Director Adrian Rossi
- Copywriter Alex Grieve
- Production Company Bikini Films, London
- Director Philippe Andre
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