Persil
MullenLowe, London
[3.16.070]
More Info
Persil “Free The Kids”#
The reactions of prison inmates asked what it would be like if their daily outdoor yard time were to be cut from two hours to one range from “sad” to “disastrous.” Yet, it is revealed, today’s children spend less time outdoors than prison inmates. A sad state of affairs highlighted by Persil in line with its “Dirt Is Good” tagline.
- Client Persil
- Ad Agency MullenLowe, London
- Creative Director Alexandre Okada
- Art Director Luiz Filipin , Bruno Ribeiro , Juan Chrisstman
- Copywriter Jack Patrick
- Production Company RSA, London
- Director Toby Dye
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