This highly controversial and much-discussed spot for animal rights organization PETA is supposed to lead viewers to PETA’s website, which provides information on the dangers of human consumption of cow’s milk and on the appalling conditions in which cows are kept. In a commercial done in the style of a popular US website called “Girls Gone Wild,” we are witness to a night of revelry at the disco, where people are partying down big time. Great atmosphere, booming disco sound, and not a place for girls to be prudish – so it is not long before some of them are relieved of their tops. Yet what we see exposed are not women’s breasts but cows’ udders, from which milk is squirted into the mouths of the menfolk writhing at their feet.