
Peugeot 106
BETC, Paris
[1.95.085]
More Info
“Le tango” + “Le tir” [00:30]# “The first time men have been crazy about their wives´ car” is the claim of the Peugeot 106. Just how crazy is demonstrated by these two commercials. In the fist we witness the sorry spectacle of men laboriously tryinf to learn to tango in a ballroom dancing class. All this apparently to be in a position where they can mor easily persuade their wives to lend them their 106. Judging from the sad tales told by one of the disciples, changes are however, remote. In the second commercial, we see two women practicing target shooting. As it turns out, both of them are proud owners of a 106. “Does your husband also pester you with requests to borrow your 106?” tho older, more bourgeoise lady of the two asks the other. “No, not anymore,” the younger one quips, firing away at the target with a lot of precision.
- Client Peugeot 106
- Ad Agency BETC, Paris
- Art Director Stephan Ferens
- Copywriter Vincent Pambaguain
- Production Company Pac, Paris
- Director Patrice Leconte
More: BETC Paris
More: Peugeot 106
Lurzer’s Archive
Log In1/ 0
Images
Peugeot 106
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.