Peugeot 106 3 “Xyplon”, “Shooting” + “The Socks” [00:30]# Last year’s farcical spots for the Peugeot 106, in which the car is positioned as the vehicle men are dying to borrow from their wives, is continued in this campaign. Again, we witness some of the ruses men come up with to persuade their wives to let them use their beautiful 106. We meet a man who goes to the trouble of donning an outrageous Martian disguise to sway his wife. In the second spot in our selection, he enlists the services of the gardener to present an elaborate skit in which the gardener is to play a movie director. To the man’s chagrin, the gardener turns out to be less than adept at acting. In the third spot, the husband stalls the wife’s departure in her new 106 by taking off his shoes and socks and using the latter to put on a little puppet show through the car window. All these attempts to endear himself to his wife, however, only go so far. In the end, it is she who drives off in the beautiful red car. Pay-off: “The new Peugeot 106. Men have new reasons to be crazy about their wives’ car.”