Peugeot
Euro RSCG Worldwide, Punta del Este
[1.00.076]
More Info
Peugeot 406 Coupé “The Kiss” [01:00]
Black and white images from Paris in the 50s. A young darkhaired woman waiting on the sidewalk, behind her (the ) cityhall. A futurist-looking Peugot 406 Coupé in contrasting blue suddenly appears, stops behind the woman. The driver gets out, the couple embrace and kiss, a camera clicks . and we see a recreation of Robert Doisneau’s famous photograph “The kiss in front of the Hôtel de Ville” from 1950.
- Client Peugeot
- Ad Agency Euro RSCG Worldwide, Punta del Este
- Art Director Ignacio Gonzalez
- Copywriter Alfredo Giuria
- Production Company Premiere Heure, Saint-Cloud
- Director Frédéric Planchon
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