Peugeot 206
Euro RSCG, Paris
[1.06.103]
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Peugeot 206 “Documentary”
Peugeot’s megalomania makes for another amusing and colorful commercial. A few years ago, they scored with a spot in which an Indian youth “fabricated” his own Peugeot 206 by smashing his Indian brand car and “remodeling” it until it approximated to the looks of the real 206 Peugeot. This time around, with Dean Martin crooning on the soundtrack, we see a whole series of vehicles from all over the world that have been refashioned in this way – from buggies and limousines through to motorcycle sidecars, and even motorboats. Ends on the title: “Peugeot 206 World Fan Club.”
- Client Peugeot 206
- Ad Agency Euro RSCG, Paris
- Art Director Giordano Curreri
- Production Company Soixante Quinze, Paris
- Director Jonathan Hermann