Peugeot 206
BETC, Paris
[4.06.003]
More Info
Peugeot 206 “Sheep” (00:40) #
Greater environmental awareness is now
also a big issue for the automotive industry.
And, in this sport, Mother Nature
even expresses appreciation for the help
given by her protectors. The recipient is
a Peugeot 206 – featuring environmentally-
friendly Clean Technology System –
parked next to a muddy kerb. After a
passing car plasters the formerly gleaming
Peugeot in mud from top to bottom,
a sheep grazing on land nearby takes
compassion on the car and uses its
woolly body to rub the paintwork clean,
quite literally “en passant.” Tagline:
“Nature will remember.”
- Client Peugeot 206
- Ad Agency BETC, Paris
- Art Director Hugues Pinguet
- Copywriter Olivier Apers
- Production Company Wanda
- Director Wilfrid Brimo