Peugeot
BETC, Paris
[3.04.110]
More Info
Peugeot “The Toys” (01:00)# What would the world look like if all we had were toy cars that needed to be parked in matching cardboard garages overnight? One would have to crank them before even being able to drive … as is the case in this spot. Looks as if there just aren’t any robust, functional vehicles around at all! Until we see the new Peugeot 407. One heck of a four-wheeler … and at last a no-nonsense car instead of a mere “toy.” No wonder the neighbours are eating their hearts out. Quite an unambiguous statement from Peugeot. Which might be the reason why the spot collected a Gold Lion in Cannes.
- Client Peugeot
- Ad Agency BETC, Paris
- Art Director Eric Holden
- Copywriter Rémi Noel
- Production Company Wanda
- Director Philippe Andre