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BETC, Paris

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Peugeot “Easy Life” (01:00) #
Everyday life can be a frustrating
business. Hardly has one stepped out of
the flat when fate plays its first trick of
the day – the elevator door closes just
as one is about to step in. Yet the driver
of the new Peugeot 1007 is not going to
let that spoil his day, and takes the
“easy way,” snaking his body – suddenly
transformed into a black-and-white
animation – along the wall of his house
to the car. Similarly, a tailback is also
something to be taken in one’s stride.
Simply shake up the road a little to free
it of the troublesome cars. Yet life
should not be that simple. After all,
the new Peugeot 1007 already makes it
simple enough.

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Peugeot “Easy Life” (01:00) # Everyday life can be a frustrating business. Hardly has one stepped out of the flat when fate plays its first trick of the day – the elevator door closes just as one is about to step in. Yet the driver of the new Peugeot 1007 is not going to let that spoil his day, and takes the “easy way,” snaking his body – suddenly transformed into a black-and-white animation – along the wall of his house to the car. Similarly, a tailback is also something to be taken in one’s stride. Simply shake up the road a little to free it of the troublesome cars. Yet life should not be that simple. After all, the new Peugeot 1007 already makes it simple enough.

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