Peugeot “Les Indiens” [00:30]#
These spots start off by showing scenes from old-fashioned Western movies with theatrically made-up cowboys and Indians fighting it out. At one point, the action comes to a standstill and we see the actors gazing down from the cinema screen at the empty seats before them. We learn that everyone has gone to the Peugeot dealership because of the attractive offers. The actors decided to follow suit.