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Grey, Toronto

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Gillette “First Shave, The Story Of Samson #MyBestSelf”#
Gillette really is step-changing its approach to advertising, this one again showing how much more open to the world the company has become – and we love it. This time, we are witness to the first shave by Samson Bonkeabantu Brown, which sounds like nothing extraordinary, yet it was his first shave as a transgender artist under the guidance of his father, and it turned out to be the national commercial for Gillette. Way to go!

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Gillette “First Shave, The Story Of Samson #MyBestSelf”# Gillette really is step-changing its approach to advertising, this one again showing how much more open to the world the company has become – and we love it. This time, we are witness to the first shave by Samson Bonkeabantu Brown, which sounds like nothing extraordinary, yet it was his first shave as a transgender artist under the guidance of his father, and it turned out to be the national commercial for Gillette. Way to go!

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