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Cliff Freeman & Partners, New York

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Philips Light Bulbs “So Attractive” [00:15]# We are in the living room of an older couple’s home. The husband tells us that his wife has put Philips soft-tone light bulbs all over the house. Meanwhile, she’s putting one in the lamp next to his sofa. He says she is doing this because she thinks the new bulbs make things look more attractive. “I don’t know about that, ” he comments somewhat grouchily as he turns to face his wife. It’s still his voice but we now see a very attractive and much younger man. “I do, ” his wife eagerly replies.

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Philips Light Bulbs "So Attractive" [00:15]# We are in the living room of an older couple's home. The husband tells us that his wife has put Philips soft-tone light bulbs all over the house. Meanwhile, she's putting one in the lamp next to his sofa. He says she is doing this because she thinks the new bulbs make things look more attractive. "I don't know about that, " he comments somewhat grouchily as he turns to face his wife. It's still his voice but we now see a very attractive and much younger man. "I do, " his wife eagerly replies.

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