Philips “The Robot” (00:30) #
In the new Phillips spot, viewers are introduced to a sterile high-tech world of home
living. A female robot awakes to get
everything ready for sir’s shower. A shaver
comes floating in as if by magic and is
immediately integrated into her wrist by
the robot woman. The man having since
appeared, a sexy shower scene commences in which the robot woman lets her
hand with the “embedded” razor glide over
the man’s face. “Feel different” is the strapline chosen by Phillips for this commercial
advertising its new shaving system.