A future scenario illustrating what could happen when Google Glass is used in medical applications: voice controls enable patient
data to be shown on screens within the surgeon’s direct range of vision, allowing physicians to remain “focused on what they are
doing” without being distracted by the need to consult computer monitors.

Nir Refuah: “A Google Glass campaign for Philips Healthcare (might easily be mistaken for a Philips campaign for Google Glass) demonstrating how Google Glass will help the healthcare system in the future. There’s nothing creative or innovative in this campaign but it gives us an idea of what’s ahead: hundreds of those ‘Glass’ campaigns are coming our way. A lot to look for in this promising gadget.”