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Phones Are Good

Wieden + Kennedy, London

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Was life really better before phones? This campaign, created by Wieden+Kennedy in London for Three, takes a humorous historical view of the debate over whether phones are good or bad. That’s right, we should not be hanging on to our phones day and night, but they are not completely bad either, being devices that add a lot of good and practical stuff to people’s lives. Without a phone, for example, would it be possible to order a pair of shoes while sitting in the loo?
No, obviously not …

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Was life really better before phones? This campaign, created by Wieden+Kennedy in London for Three, takes a humorous historical view of the debate over whether phones are good or bad. That’s right, we should not be hanging on to our phones day and night, but they are not completely bad either, being devices that add a lot of good and practical stuff to people’s lives. Without a phone, for example, would it be possible to order a pair of shoes while sitting in the loo?
No, obviously not …

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