
Pierce’s Pledge
Silverside AI San Francisco, Pereira & O'Dell San Francisco
[01.25.021]
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‘Lawyer That Cares’: Pierce’s Pledge is a US organisation that protects children during custody battles, with an emphasis on gun control. In an animation made up of AI and hand-drawn elements, a child (voiced by an adult and made to sound like a child in post-production) narrates a harrowing story that ends in relief when we hear that their parents’ gun was in safely stored out of the house during legal proceedings.
- Client Pierce’s Pledge
- Ad Agency Silverside AI, San Francisco, Pereira & O'Dell, San Francisco
- Creative Director Ricky Lu, Matt Kappler
- Executive Creative Director Juliana Constantino
- Chief Creative Officer PJ Pereira, Jason Apaliski
More: Pereira & O’Dell San Francisco, Silverside AI San Francisco
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