Pilão
JWT (J. Walter Thompson), Sao Paulo
[4.16.056]
More Info
Don Quixote in one shot.
Outdoor campaign for Pilão Extra Forte, an extra strong Brazilian coffee.
Made out of pages from the books mentioned, the billboards were placed in university car parks and near libraries for 10 days during midterm exams.
Headlines were written in ink obtained from coffee powder, making the billboards also smell like coffee.
- Client Pilão
- Ad Agency JWT (J. Walter Thompson), Sao Paulo
- Creative Director Humberto Fernandez, Ricardo John, Rodrigo Grau
- Art Director Humberto Fernandez, Erico Braga
- Copywriter Mariana Borga, Felipe Ribeiro
- Illustrator Pict Estudio
- Digital Artist Pict Estudio
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