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Pilsner Urquell
Leagas Delaney, London
[3.02.107]
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“Refrigerator” [01:00]#
If an invention is to be successful, it must have an important use. For example, the first theft alarm, invented in 1858, was designed to protect Pilsner Urquell from lowlifes and thieves. And like the first walk-in refrigerator, invented in 1844, was designed to keep the precious beer cool.
- Client Pilsner Urquell
- Ad Agency Leagas Delaney, London
- Art Director Dave Beverley
- Copywriter Rob Burleigh
- Production Company Academy Films, London
- Director Frédéric Planchon
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