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Pilsner Urquell

Leo Burnett, Prague

[1.04.125]

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Pilsner Urquell “Jungmann” (01:30)# Josef Jungmann: poet, scientist and rediscoverer of the Czech language. This spot revolves around him and his 1845 attempt to instil his fellow countrymen with new faith in their mother tongue which has been “driven underground” by the Austrian Empire. He’s shown during a discussion with his companions, full of despair about the ignorance of the Czech people and drink-ing a Pilsner Urquell beer. But exactly while ordering the cool beverage even this stubborn defender of his nation’s unique language briefly throws his principles over board …

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Pilsner Urquell "Jungmann" (01:30)# Josef Jungmann: poet, scientist and rediscoverer of the Czech language. This spot revolves around him and his 1845 attempt to instil his fellow countrymen with new faith in their mother tongue which has been "driven underground" by the Austrian Empire. He's shown during a discussion with his companions, full of despair about the ignorance of the Czech people and drink-ing a Pilsner Urquell beer. But exactly while ordering the cool beverage even this stubborn defender of his nation's unique language briefly throws his principles over board ...

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