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Pilsner Urquell

Leo Burnett, Prague

[5.06.009]

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Pilsner Urquell “Bedrich Smetana” (01:45) #
In a style that owes quite a lot to British
advertising for Stella Artois beer, Pilsner
Urquell again picks on famous moments
in Czech cultural history (as, for example,
in a previous commercial that featured
the struggle to get the Czech language
accepted by the Austro-Hungarian empire).
This time around, Pilsner Urquell is
credited with no less than an important
part in Bedrich Smetana’s composition
of “The Moldau.”

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Pilsner Urquell “Bedrich Smetana” (01:45) # In a style that owes quite a lot to British advertising for Stella Artois beer, Pilsner Urquell again picks on famous moments in Czech cultural history (as, for example, in a previous commercial that featured the struggle to get the Czech language accepted by the Austro-Hungarian empire). This time around, Pilsner Urquell is credited with no less than an important part in Bedrich Smetana’s composition of “The Moldau.”

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