Pilsner Urquell
Leo Burnett, Prague
[5.06.009]
More Info
Pilsner Urquell “Bedrich Smetana” (01:45) #
In a style that owes quite a lot to British
advertising for Stella Artois beer, Pilsner
Urquell again picks on famous moments
in Czech cultural history (as, for example,
in a previous commercial that featured
the struggle to get the Czech language
accepted by the Austro-Hungarian empire).
This time around, Pilsner Urquell is
credited with no less than an important
part in Bedrich Smetana’s composition
of “The Moldau.”
- Client Pilsner Urquell
- Ad Agency Leo Burnett, Prague
- Art Director Jirka Langpaul
- Copywriter Richard Kolbe
- Production Company Dawson Production, Prague
- Director Xavier Mairesse
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