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Pimm´s

Mother, London

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Pimm’s “Ladies of the Night” + “Bury the Money” [00:30]
Pimm’s seeks to rid itself of its traditional upper-crust image in this new campaign in which a social innocent (played by TV comedian Alexander Armstrong) stumbles across prostitutes hanging out on street corners, and robbers burying money in the woods. He sees these incidents as nothing but large gatherings – and thus as a perfect opportunity to make everyone a nice glass of Pimm’s.

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Pimm's "Ladies of the Night" + "Bury the Money" [00:30] Pimm's seeks to rid itself of its traditional upper-crust image in this new campaign in which a social innocent (played by TV comedian Alexander Armstrong) stumbles across prostitutes hanging out on street corners, and robbers burying money in the woods. He sees these incidents as nothing but large gatherings - and thus as a perfect opportunity to make everyone a nice glass of Pimm's.

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