Pioneer
TBWAChiatDay, Los Angeles
[1.08.002]
More Info
Pioneer Electronics “Enter” (01:00) #
Through a black eye, the viewer is taken
into a number of virtual parallel worlds;
the trip takes us past black mustangs,
female sword-fighters from Asia, firefish,
and then on into other, non-violent galaxies. An explosion of colours and sensual impressions, which are given a fitting
climax by a saxophonist before exiting the
ear once again. Featuring the tagline
“Seeing and hearing like never before,”
this spot for the new “Kuro” from Pioneer
is likely to stick in one’s memory for some
time to come.
- Client Pioneer
- Ad Agency TBWAChiatDay, Los Angeles
- Art Director Becca Morton
- Copywriter Gage Clegg
- Production Company Superfad, Seattle
- Director Superfad