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Pioneer

TBWAChiatDay, Los Angeles

[1.08.002]

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Pioneer Electronics “Enter” (01:00) #
Through a black eye, the viewer is taken
into a number of virtual parallel worlds;
the trip takes us past black mustangs,
female sword-fighters from Asia, firefish,
and then on into other, non-violent galaxies. An explosion of colours and sensual impressions, which are given a fitting
climax by a saxophonist before exiting the
ear once again. Featuring the tagline
“Seeing and hearing like never before,”
this spot for the new “Kuro” from Pioneer
is likely to stick in one’s memory for some
time to come.

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Pioneer Electronics “Enter” (01:00) # Through a black eye, the viewer is taken into a number of virtual parallel worlds; the trip takes us past black mustangs, female sword-fighters from Asia, firefish, and then on into other, non-violent galaxies. An explosion of colours and sensual impressions, which are given a fitting climax by a saxophonist before exiting the ear once again. Featuring the tagline “Seeing and hearing like never before,” this spot for the new “Kuro” from Pioneer is likely to stick in one’s memory for some time to come.

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