Pirelli
Leo Burnett, Milan
[3.07.006]
More Info
Pirelli “Mission Zero” (09:15) #
Done in the style of the short BMW films
with Clive Oven, this spot for the PZero
tyres produced by Italian manufacturer
Pirelli is a feast of stunt action. Uma Thurman is taken on an approximately nineminute car chase after turning out of the
drive of her estate in her Lamborghini Gallardo. The entire city seems to have it in
for the cool blonde in the yellow sports
car. With a bullet to the shoulder and a
few bruises picked up along the way, she
manages, however, to win out in what –
as it emerges in the end – was really only
a ride in the simulator, before proudly
driving off in her own Lamborghini.
- Client Pirelli
- Ad Agency Leo Burnett, Milan
- Art Director Stefano Volpi
- Copywriter Sofia Ambrosini
- Production Company The Family, Milan
- Director Kathryn Bigelow