
Pirelli
Young & Rubicam (Y&R), Milan
[5.10.103]
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Pirelli: “Evolution” [00:17]# An animated spot for Pirelli tires. First came the wheel, simply and coarsely hewn from stone. Then its performance was significantly improved upon – to produce the classic automotive tire. And, now, this tire has even gone and become environmentally friendly. Super: “Cinturato Green performance. Pirelli.”
- Client Pirelli
- Ad Agency Young & Rubicam (Y&R), Milan
- Art Director Cristian Comand
- Copywriter Vicky Gitto
- Production Company Filmmaster Productions, Milan
- Director Digital District, Paris
More: Young & Rubicam (Y&R) Milan
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