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Pirelli

STV DDB, Milan

[2.16.127]

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Dedicated to Piega lovers.
Pirelli high-performance motorcycle tires. Maximum grip in all conditions.
The Italian word “piega” can mean either “bend” or “hairstyle.”
The headline therefore refers to motorcyclists who love to take curves in style while making the most of their tires and, equally, to riders who care a lot about their “do.”

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Dedicated to Piega lovers. Pirelli high-performance motorcycle tires. Maximum grip in all conditions. The Italian word “piega” can mean either “bend” or “hairstyle.” The headline therefore refers to motorcyclists who love to take curves in style while making the most of their tires and, equally, to riders who care a lot about their “do.”

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