Pirelli
Young & Rubicam (Y&R), London
[2.97.049]
More Info
Pirelli “The Goddess” [01:00]# Marie-Jo Perec, winner of the 200 and 400 meters in Atlanta, is “the goddess” who vigorously runs ahead of lava streams, avalanches and flood waves. Coming to a halt, the sole of her foot is revealed as being of the same material as Pirelli tires. Claim: “Power is nothing without control.”
- Client Pirelli
- Ad Agency Young & Rubicam (Y&R), London
- Art Director Mark Edwards
- Copywriter Judy Kingsley
- Production Company Gerard De Thame Films, London
- Director Gerard deThame