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Pirelli

Young & Rubicam (Y&R), London

[2.97.049]

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Pirelli “The Goddess” [01:00]# Marie-Jo Perec, winner of the 200 and 400 meters in Atlanta, is “the goddess” who vigorously runs ahead of lava streams, avalanches and flood waves. Coming to a halt, the sole of her foot is revealed as being of the same material as Pirelli tires. Claim: “Power is nothing without control.”

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Pirelli "The Goddess" [01:00]# Marie-Jo Perec, winner of the 200 and 400 meters in Atlanta, is "the goddess" who vigorously runs ahead of lava streams, avalanches and flood waves. Coming to a halt, the sole of her foot is revealed as being of the same material as Pirelli tires. Claim: "Power is nothing without control."

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