Platano de Canarias
el Ruso de Rocky, Madrid
[4.18.087]
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Platano de Canarias “Take Off”#
A spot opening on a man “taking off” from his couch like a rocket, leaving his sedentary snacking lifestyle and other bad habits firmly behind him on the couch in front of his TV. A campaign promoting the adoption of a healthier lifestyle, a process which – as the film explains – begins with a more balanced diet.
- Client Platano de Canarias
- Ad Agency el Ruso de Rocky, Madrid
- Creative Director Lucas Paulino, Angel Torres
- Art Director Nuria Gutierrez, Stelle Gehin, Miguel Novillo
- Copywriter Alvaro Florez
- Production Company Daniel Monedero
- Director Ian Pons Jewell
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