Shocking or a new reality? The latest Nike campaign in still strictly Catholic Argentina focuses on the first transgender professional footballer. Her message, and the message of the brand: Football, a sport ‘together for all.’

[AP] ‘This is such a disruptive case coming out of Argentina, where the passion for soccer goes beyond reason. It’s beautifully crafted, sweats all that Nike energy and aims for inclusion. Digital is the platform that the brand chose to tell Mara Gomez’ story and as branded content, the campaign has a rich narrative that fully engages the audience.’