The Big Apple as a music instrument … impossible? The Recording Academy thought otherwise and debuted a short film that documents how the city was indeed transformed into an augmented reality musical instrument. Technology at its best.

Adrian Rossi & Alex Grieve: “An idea using Uber. Wait! We know what you’re thinking – not another one. But this is totally on the money. Sure, it’s showing off but we sure as hell would love to have driven around in it. The Big Apple has never sounded so good.”