PlayStation
TBWA, London
[3.98.077]
More Info
Sony PlayStation “Beggar” [01:00]#
An elaborate and funny way of communicating the price of the Sony PlayStation can be seen in this commercial. Very benevolent passengers put ten-pound notes into the hat of a beggar sitting in the rain. The tenth Samaritan, however, is surprised to be handed back a 1p piece. Sony PlayStation’s “Dual Shock Pack” costs £ 99.
- Client PlayStation
- Ad Agency TBWA, London
- Art Director Graham Cappi
- Copywriter Al Moseley
- Production Company The End, U.S.A.
- Director Ringan Ledwidge
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