PlayStation 2
TBWA\Chiat\Day, Los Angeles
[4.04.141]
More Info
Playstation 2 “Gravity Boots” + “Tractor Beam” (00:30 each)# A commercial about adolescents trying to bring their favourite video game to life. The first spot is about transcending gravity by the use of special boots, while in the second a gigantic magnet spins out of control. Unfortunately, such feats are not quite as easy to pull off in real life! Hence the Playstation tagline: “Live in your world – play in ours!”
- Client PlayStation 2
- Ad Agency TBWA\Chiat\Day, Los Angeles
- Art Director Brian Hughes
- Copywriter Scott Duchon
- Production Company Bob Industries, Santa Monica
- Director Dayton & Faris