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PlayStation 2

TBWA\Chiat\Day, Los Angeles

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Playstation 2 “Gravity Boots” + “Tractor Beam” (00:30 each)# A commercial about adolescents trying to bring their favourite video game to life. The first spot is about transcending gravity by the use of special boots, while in the second a gigantic magnet spins out of control. Unfortunately, such feats are not quite as easy to pull off in real life! Hence the Playstation tagline: “Live in your world – play in ours!”

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Playstation 2 "Gravity Boots" + "Tractor Beam" (00:30 each)# A commercial about adolescents trying to bring their favourite video game to life. The first spot is about transcending gravity by the use of special boots, while in the second a gigantic magnet spins out of control. Unfortunately, such feats are not quite as easy to pull off in real life! Hence the Playstation tagline: "Live in your world - play in ours!"

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