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PlayStation 2

TBWA, Paris

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PlayStation 2 “Head” (00:45) #
So this is what goes in inside the head of
someone playing PlayStation 2. Happenings inside this “thought factory” resemble those in Frankenstein’s spare parts
store: parts of the human anatomy are
plugged together with machine parts,
eyeballs rolling along a conveyor belt or
a cartwheel with hands flogging a bare
bottom. Enough to instil a severe case of
dizziness even in the young guy whose
opened-up head is shown in cross-section before coming together once again
to form a whole.

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PlayStation 2 “Head” (00:45) # So this is what goes in inside the head of someone playing PlayStation 2. Happenings inside this “thought factory” resemble those in Frankenstein’s spare parts store: parts of the human anatomy are plugged together with machine parts, eyeballs rolling along a conveyor belt or a cartwheel with hands flogging a bare bottom. Enough to instil a severe case of dizziness even in the young guy whose opened-up head is shown in cross-section before coming together once again to form a whole.

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