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PlayStation 3
TBWA, Paris
[3.10.187]
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PlayStation3: “Basketball” [01:15]# French news media report on a strange phenomenon, a number of people from all over the world telling of doppelgangers that have suddenly appeared. Frequently, these are especially pesky characters who throw everything into confusion. They would seem to embody the childlike, fun side of the respective person. By the time they start using the PlayStation 3, however, the two merge into one once again. Super: “Reality is gaining ground. Playing becomes essential. PlayStation3.“
- Client PlayStation 3
- Ad Agency TBWA, Paris
- Art Director Mohamed Bareche
- Copywriter Daniel Perez
- Production Company Les Télécréateurs, Paris
- Director Les Waverly
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