
PlayStation 3
TBWA\Chiat\Day, San Francisco
[1.07.020]
More Info
PlayStation 3 “Doll” (00:30) #
Over the past few months, the “battle of
the consoles” between Xbox und PlayStation has brought consumers two spanking new products, with ever-more sophisticated technology giving a more realistic
feel to games. In this spot for PlayStation 3, the doll sitting in a bare room has
an almost scarily realistic look about it.
Laughing eerily before shedding big fat
tears, it assumes some very human traits.
Before it sits the PlayStation 3 console,
which would appear to spark a fire in children’s eyes. Tagline: “Play beyond.”
- Client PlayStation 3
- Ad Agency TBWA\Chiat\Day, San Francisco
- Art Director Blake Kidder
- Copywriter Patrick Almaguer
- Production Company MJZ, Los Angeles
- Director Rupert Sanders
More: TBWAChiatDay, San Francisco
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