![PlayStation](https://www.luerzersarchive.com/wp-content/uploads/2017/08/1441210_5_44c73063ade3eb7d8b27f3b619838bb1.jpg)
PlayStation
Hakuhodo, Tokyo
[4.17.139]
More Info
PlayStation “Gravity Cat”
As a Japanese student sits working on her thesis on Newton’s laws of gravity, her cat strays onto the keyboard. In the moments that follow, these laws are suspended in quite amazing fashion, student, sister, and cat eventually floating outside the building in a gravity-free zone. A commercial for PlayStation game Gravity Rush, in which protagonist Kate frequently defies gravity.
- Client PlayStation
- Ad Agency Hakuhodo, Tokyo
- Creative Director Yuta Okuyama
- Production Company Tohokushinsha Film Corporation
- Director Show Yanagisawa
More: Hakuhodo Tokyo
More: PlayStation
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