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Bartle Bogle Hegarty (BBH), New York

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PlayStation “Play Fearlessly”#
In an appeal to our emotions, this short film encourages people to be fearless or – more precisely – to play fearlessly. We are taken on a brief but initially scary journey by a young woman who has been to the world of PlayStation, to learn that fear – like loneliness or doubt – is a monster that can be defeated, bringing light instead of darkness. Most effectively, of course, through play. And what better way to play than with PlayStation …

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PlayStation “Play Fearlessly”# In an appeal to our emotions, this short film encourages people to be fearless or – more precisely – to play fearlessly. We are taken on a brief but initially scary journey by a young woman who has been to the world of PlayStation, to learn that fear – like loneliness or doubt – is a monster that can be defeated, bringing light instead of darkness. Most effectively, of course, through play. And what better way to play than with PlayStation …

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