PlayStation
Bartle Bogle Hegarty (BBH), New York
[2.19.102]
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PlayStation “Play Fearlessly”#
In an appeal to our emotions, this short film encourages people to be fearless or – more precisely – to play fearlessly. We are taken on a brief but initially scary journey by a young woman who has been to the world of PlayStation, to learn that fear – like loneliness or doubt – is a monster that can be defeated, bringing light instead of darkness. Most effectively, of course, through play. And what better way to play than with PlayStation …
- Client PlayStation
- Ad Agency Bartle Bogle Hegarty (BBH), New York
- Creative Director Gerard Caputo, Kim Colin, Lucas Bongioanni, Colin Kim
- Art Director Bruno Franchino
- Copywriter Horacio Sormani, Hora Sormani
- Production Company RESET
- Director Garth Davis
More: Bartle Bogle Hegarty (BBH) New York
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