Sony PlayStation “Mental Wealth” [00:40]# This new commercial for Sony PlayStation, badly lit and edited to give the impression of a video diary, features a celtic “cyber pixie” named FiFi.
The strange, futuristic-looking girl speaks directly to the camera, urging viewers to rely on their “mental wealth” instead if living through other people´s experiences.
Pay-off: “Do not underestimate the power of PlayStation.”