Playstation Gran Turismo 6
Bartle Bogle Hegarty (BBH), New York
[2.14.002]
More Info
An online documentary about legendary racing driver Mario Andretti to mark the release of the latest version of the PlayStation Gran
Turismo 6 game. Comprehensive video material makes the site a true delight for all fans.
Dominic Goldman:: “We’re seeing more documentaries played out in a non-linear interactive way, which is great for those people who want to get deeper into a story. To promote the release of Sony PlayStation 4 GT6, users can dig into one of racing’s all-time heroes, Mario Andretti, and uncover his first car love, a 1948 Hudson. By rebuilding
another racing vehicle, pulling in suggestions from fans, the site gives a playable experience within the GT6 game.”
- Client Playstation Gran Turismo 6
- Ad Agency Bartle Bogle Hegarty (BBH), New York
- Art Director Evan Benedetto, Victor Roa
- Copywriter Jan Jaworski
- Production Company Tool of North America, Santa Monica
- Director Ben Tricklebank