PlayTV: “Beard” [01:00]# A man boasts the extraordinary talent of being able to play the zither on his beard, which enthrals no small number of people. When he comes back the next day, his place has been taken by an overweight rocker who is playing the electric guitar on his beard, attracting a huge crowd to the market square. Broken, the zither player slinks away from the scene, resolving to shave off his beard. Yet, while doing so, an idea strikes him: the next day, he is to be seen sitting in the square merrily playing on the hair under his armpits. Pay-off for this spot advertising Play TV, a youth’s TV station: “Play TV. It’s good to have choices.”