To mark the launch of the new Magnum Infinity, Magnum is once again inviting users to take part in a “Pleasurehunt,” an online
jump-and-run game in which chocolate delicacies scattered around the globe have to be hunted and collected. Individual scores
can be posted on social networks and friends challenged to engage in a little friendly competition.

Calle Sjoenell: “Magnum breaks out of the microsite and travels the web in a hunt for pleasure. Impressive use
of different web technologies coming together to form a flowing gaming experience.”