PMU “Calling By PMU: Gamblers At The Heart Of An Epic Race”# To prove that horseracing is the most spectacular sport of all, and that betting on such races is the most nerveracking and exciting kind of sports betting, PMU made this spot in which a story of epic horse-related conflicts and races through history is shown. Nothing, thus the message, is impossible, with the outcome never entirely certain – and the heroes we see in the film do not hold back once the challenge beckons.