Point Break Foundation
VML, New York
[4.18.124]
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By 2025, the ratio of plastic to fish in marine waters is estimated to be a staggering 1:3.
Campaign sponsored by social organizations Lonely Whale and Point Break Foundation highlighting the issue of marine plastic pollution. Toxic debris from different parts of the world was collected to create objects representing the notion of a ticking time bomb.
- Client Point Break Foundation , Lonely Whale
- Ad Agency VML, New York
- Creative Director Harsh Kapadia , Mike Wente , Silmo Bonomi
- Art Director Gabriel Jardim , Shelby Hipol
- Copywriter Guto Monteiro , Sarah Glover
- Photographer Francisco de Deus
- Illustrator Daryl McGregor
- Digital Artist Fuze Image
More: VML New York
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More: Lonely Whale, Point Break Foundation
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