Pola
Hakuhodo Kettle, Tokyo
[3.15.158]
More Info
Pola: “Call Her Name”# In Japanese culture, it is usual for mothers to be addressed only as Mama. Yet a study has shown that oxytocin levels in women addressed by their first name increase several times over. Oxytocin, known as the “beauty hormone,”
is said to have a stress-lowering effect on the body.
- Client Pola
- Ad Agency Hakuhodo Kettle, Tokyo
- Creative Director Shota Hatanaka
- Art Director Taiga Matsuguma
- Copywriter Aika Tamiya
- Director Kazuma Kitada
More: Hakuhodo Kettle Tokyo
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
Pola
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.