Pola Apex
Light Publicity, Tokyo
[3.15.175]
More Info
Pores – Keratinocyte exfoliation – Keratinocyte condition – Keratinocyte size – Potential blemishes
– Condition of collagen fibers – Glycation level of dermal protein – Capillary vessels – Skin
texture – Sebum. Tagline: Science-based skin care. Pola Apex. “Your mirror doesn’t know you”
campaign for a skin care product that is customized to each user’s skin condition. The shapes
of the faces were based on each model’s real skin condition, as analyzed using cobweb charts.
- Client Pola Apex
- Ad Agency Light Publicity, Tokyo, Mori Inc., Tokyo
- Creative Director Morihiro Harano
- Art Director Nanase Suzuki
- Copywriter Tetsuya Yamane
- Photographer Koichiro Doi