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Pola Apex

Light Publicity, Tokyo

[3.15.175]

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Pores – Keratinocyte exfoliation – Keratinocyte condition – Keratinocyte size – Potential blemishes
– Condition of collagen fibers – Glycation level of dermal protein – Capillary vessels – Skin
texture – Sebum. Tagline: Science-based skin care. Pola Apex. “Your mirror doesn’t know you”
campaign for a skin care product that is customized to each user’s skin condition. The shapes
of the faces were based on each model’s real skin condition, as analyzed using cobweb charts.

More: Light Publicity Tokyo, Mori Inc. Tokyo

More: Pola Apex

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Pores – Keratinocyte exfoliation – Keratinocyte condition – Keratinocyte size – Potential blemishes – Condition of collagen fibers – Glycation level of dermal protein – Capillary vessels – Skin texture – Sebum. Tagline: Science-based skin care. Pola Apex. “Your mirror doesn’t know you” campaign for a skin care product that is customized to each user’s skin condition. The shapes of the faces were based on each model’s real skin condition, as analyzed using cobweb charts.

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