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Bartle Bogle Hegarty (BBH), London

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Polaroid “Cure All” [01:00]# In the second commercial in the new Polaroid campaign, a young man enters a chemist´s to get some medication for his hangover. Instead of describing the many ways he has abused himself the night before, he shows the timid chemist´s assistant a series of Polaroids. (Every time someone looks at these photographs loud party music starts up.)
They illustrate the young man´s condition well enough for the chemist to come up with the appropriate medicines.

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Polaroid "Cure All" [01:00]# In the second commercial in the new Polaroid campaign, a young man enters a chemist´s to get some medication for his hangover. Instead of describing the many ways he has abused himself the night before, he shows the timid chemist´s assistant a series of Polaroids. (Every time someone looks at these photographs loud party music starts up.) They illustrate the young man´s condition well enough for the chemist to come up with the appropriate medicines.

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