Polaroid
TBWA, Paris
[1.90.109]
More Info
Polaroid “L´appartement” and “Le déménagement” [00:30]# Two short spots that show how versatile a Polaroid camera can be. A young woman looks at an apartment she and her husband want to rent. “How will you describe the apartment to your husband?” the VO asks. Two Polaroid’s of the apartment shoot out from her sleeves. A young couple who have just moved sit on crates in their otherwise empty new apartment. “So how will you know where the coffee cups for breakfast are tomorrow?” ask the VO: At once Polaroid’s appear on top of the crates, thus providing an easy guide to what’s in which box.
- Client Polaroid
- Ad Agency TBWA, Paris
- Art Director Pascal Midaven
- Copywriter Pascale Chadenat
- Production Company 1/33 Productions, Suresnes
- Director Tony Halton